The Past and the Pending

Screen capture of the OMAFRA website in July 1997.

As the project looks to establish the current and future use of social media tools in the agriculture community it may be useful to see how digital communication in this context has progressed over time. By using the Internet Archive’s “Wayback Machine” we can view the OMAFRA website as it looked in July 1997 and view it beside its current incarnation in July 2013 and compare how its functionality and aesthetics have changed over 16 years.

It may be interesting to note that the basic function of the website has maintained its usefulness, however new ways to engage have emerged. There is now a link to a Twitter account and a link to subscribe to email updates while photos and videos are embedded on the home page. The telephone number has changed though!