In their recent article published in The Journal of Agricultural Education and Extension, Dr Chowdhury and Dr Helen Hambly Odame raised several critiques on roles of agricultural extension agency in facilitating and strengthening agricultural innovation in Bangladesh. The authors concluded that the public-sector agency encountered several challenges in supporting innovation as a collective action that would satisfy needs of different stakeholders. The authors argue that there is a tendency of the extension agency to remain in a linear paradigm of information dissemination, and does not foresee extension methods (e.g. training, demonstration) as the facilitation of interactive learning and knowledge embedding processes.
Based on these findings, we get some hints on how the public-sector extension agency would use the new ICT and social media for enabling innovation in Bangladesh. In this particular case, this is plausible that extension agency (if get access to) would use social media to perform their traditional communication tasks, such as information dissemination. Nevertheless, this is an important question to ask, if we want to harness the power of new media for strengthening agricultural innovation.
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