User-Preferred Content on Social Media Sites: A Study by Performics

Simply Zesty, a marketing company that focuses on the use of social media marketing, video production and “app” development for integration by businesses recently reported on a study that analysed user patterns across social media applications.

The study, which was carried out by a marketing services provider called Performics, produced a few key findings about the type of content that users prefer to engage with on social media sites like Twitter and Facebook. Thirty-five percent of surveyed users identified images as the most desired form of content when interacting with posts of friends. Status updates followed images in popularity and videos were ranked as the least preferred form of content. Similar results were found with content posted by businesses and brands. Images were once again the most favoured type of post with forty-four percent and videos, which were significantly more popular when posted by brands, placed third in popularity at thirty-seven percent.

It is increasingly acknowledged that social media applications significantly increase the potential for business success, community development and interactive communication. However, in-depth and sector-specific analyses on these social networking sites are needed in order to achieve a deeper understanding of the issues at play.

For the full article of the Performics study, visit the Simply Zesty site at http://www.simplyzesty.com