"Is social media a fad? Or the biggest shift since the Industrial Revolution?" These are the pressing questions that Eric Qualman, the founder of the social media marketing company Socialnomics, continues to ask throughout the company's intriguing video entitled "The Social Media Revolution".These are the pressing questions that Eric Qualman, the founder of the social media marketing company Socialnomics, continues to ask throughout the company's intriguing video entitled "The Social Media Revolution".The video provides numerous and surprising statistics concerning the emergence and rapid adoption of social media platforms across the globe. Equally as important, the video highlights the potential and factual impact of social media use on the success of businesses everywhere, from the major brands to independently-owned enterprises.Judging on the fact that social media adoption has shattered every other technological-adoption in recent history, it's no surprise that agri-businesses and farmers are becoming increasingly aware of the postive business and networking outcomes from the use of social media sites.
Showing posts with label video. Show all posts
Showing posts with label video. Show all posts
15 August 2012
Socialnomics Presents: The Social Media Revolution 2012
"Is social media a fad? Or the biggest shift since the Industrial Revolution?" These are the pressing questions that Eric Qualman, the founder of the social media marketing company Socialnomics, continues to ask throughout the company's intriguing video entitled "The Social Media Revolution".These are the pressing questions that Eric Qualman, the founder of the social media marketing company Socialnomics, continues to ask throughout the company's intriguing video entitled "The Social Media Revolution".The video provides numerous and surprising statistics concerning the emergence and rapid adoption of social media platforms across the globe. Equally as important, the video highlights the potential and factual impact of social media use on the success of businesses everywhere, from the major brands to independently-owned enterprises.Judging on the fact that social media adoption has shattered every other technological-adoption in recent history, it's no surprise that agri-businesses and farmers are becoming increasingly aware of the postive business and networking outcomes from the use of social media sites.
Labels:
Eric Qualman,
marketing,
social media,
Socialnomics,
video
4 August 2012
User-Preferred Content on Social Media Sites: A Study by Performics
Simply Zesty, a marketing company that focuses on the use of social media marketing, video production and “app” development for integration by businesses recently reported on a study that analysed user patterns across social media applications.
The study, which was carried out by a marketing services provider called Performics, produced a few key findings about the type of content that users prefer to engage with on social media sites like Twitter and Facebook. Thirty-five percent of surveyed users identified images as the most desired form of content when interacting with posts of friends. Status updates followed images in popularity and videos were ranked as the least preferred form of content. Similar results were found with content posted by businesses and brands. Images were once again the most favoured type of post with forty-four percent and videos, which were significantly more popular when posted by brands, placed third in popularity at thirty-seven percent.
It is increasingly acknowledged that social media applications significantly increase the potential for business success, community development and interactive communication. However, in-depth and sector-specific analyses on these social networking sites are needed in order to achieve a deeper understanding of the issues at play.
For the full article of the Performics study, visit the Simply Zesty site at http://www.simplyzesty.com
Labels:
images,
marketing,
Performics,
Simply Zesty,
social media,
survey,
video
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